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The main goal of this tailored intelligence study is to identify opportunities for Senegalese and Ugandan service providers to enter the European market for information technology enabled services (ITES) and business process outsourcing services (BPO). The study also discusses the main challenges and obstacles, providing tips on how to seize the opportunities identified and tackle obstacles.
Report structure and important research questions:
This study has been broken down into three parts covering three key research questions. Part 1 looks at which ITES and BPO activities offer the best opportunities in the European market based on demand. Part 2 looks at what opportunities and obstacles exist in the European market for specific IT-enabled services in Senegal and Uganda. Part 3 looks at how Senegalese and Ugandan ITES and BPO service providers can tackle obstacles and seize opportunities in the European market.
To identify which ITES and BPO activities offer opportunities, Part 1 answers questions about which vertical niches, horizontal markets and European countries offer the best opportunities in general, but also specifically for Senegalese and Ugandan services providers. Part 1 also looks at the European market’s openness to outsourcing ITES and BPO activities to Senegal and Uganda and what the obstacles and challenges are for Senegalese and Ugandan service providers to enter European markets.
Part 2 zooms in on the opportunities and obstacles in the European market for Senegalese and Ugandan service providers for specific ITES and BPO activities, including inbound marketing services, contact and call centre services and human resources services.
The final part of this report looks into the situation in the European ITES and BPO market and answers questions about which channels are recommended, how potential customers can be found, what export promotion activities are recommended, and finally how business could best be done. The answers to these questions are translated into practical tips for Senegalese and Ugandan service providers to tackle obstacles and seize opportunities in the European market.